Digital Marketing
Programme d'Optimisation pour les Moteurs de Recherche (SEO)
This comprehensive program offers participants an in-depth understanding of Search Engine Optimization (SEO) principles and best practices. It covers various aspects of SEO, including keyword research, on-page optimization, off-page optimization, technical SEO, local SEO, and advanced strategies for different industries.
Overview
Program Objectives
- •Define SEO and explain its importance for businesses
- •Identify different types of SEO and their applications
- •Perform keyword research and select the most relevant keywords
- •Optimize website content and technical aspects for search engines
- •Build quality backlinks and improve website authority
- •Implement local SEO strategies to target local customers
- •Develop SEO strategies for different industries
- •Perform SEO audits and analyze website performance
- •Use Google Analytics to track SEO results and measure success
Curriculum
Module 1
Introduction to SEO
- •Definition and importance of SEO
- •Types of SEO and their applications
- •How search engines work
Module 2
Keyword Research and On-Page Optimization
- •Keyword research techniques
- •Content optimization
- •Site structure and architecture
Module 3
Off-Page Optimization and Backlinks
- •Backlink building strategies
- •Netlinking and domain authority
- •Online reputation management
Module 4
Technical and Local SEO
- •Technical site optimization
- •Local SEO strategies
- •Mobile optimization and loading speed
Module 5
Analytics and Performance Measurement
- •Using Google Analytics
- •Measuring SEO KPIs
- •Analysis and continuous improvement
Frequently Asked Questions
Q.Is this program suitable for beginners?
Yes, the program is designed for all levels, from beginners to experienced professionals. Concepts are explained progressively and accessibly.
Q.What are the prerequisites to participate?
No technical prerequisites are required. Basic knowledge of digital marketing and website management is a plus.
Q.Is the program certified?
Yes, you will receive a certificate of completion from ECLEE upon completion of the program. Additional professional certifications are also available.
Coming soon
Duration
4-8 weeks (online) or 5 days (in-person)
Level
All levels
Format
Online, In-person or Hybrid
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